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New Technologies for the Developing World Duraisami, Managing Director of Aurolab, Madurai, India—well-known for its low-priced intraocular lenses (IOLs)—described how applying the principles of affordability for all and self-sustenance can create different incentives in pricing that allow for maximal societal benefit rather than for maximal corporate profit. With this approach, he explained how Aurolabs has been able to expand their offerings beyond low-priced IOLs, to include pharmaceuticals, sutures, blades, cameras, and lasers, all while maintaining 1. Universal Eye Health: A Global Action Plan 2014–2019, WHO, 2013. Available at: http://apps.who.int/iris/ bitstream/10665/105937/1/9789241506564_eng.pdf (accessed January 23, 2015). 2. Medical Devices: Managing the Mismatch, WHO, 2010. U S Oph th a l mic Review the lowest price possible to keep developing the business. In fact, Aurolabs now creates an entire kit of all consumables needed for cataract surgery for just $12. Looking ahead to new innovations, Duraisami emphasized that affordability must always be part of the equation. With some of the outrageous prices at which drugs and devices hit the US market and how this affects our rising healthcare costs, this point applies not just to the developing world, but here at home as well. n Available at: http://apps.who.int/iris/handle/10665/44407 (accessed January 23, 2015). 3. Compendium of innovative health technologies for low- resource settings: assistive devices, eHealth solutions, medical devices. WHO. 2014. Available at: http://apps.who.int/iris/ handle/10665/108781 (accessed January 23, 2015). 4. Zhou Z, Kecman M, Chen T, et al., Spectacle design preferences among Chinese primary and secondary students and their parents: a qualitative and quantitative study, PLoS One, 2014;9:e88857. 69